Building a Brand

Managing your professional image is vital for your career success.  Follow these simple steps to build your brand.

1. Clearly identify your strengths, skills and values.
2. Own your dramatic difference.
3. Stay current in your domain of expertise and share your knowledge.
4. Develop and maintain a strong professional network of colleagues and mentors.
5. Proactively seek feedback to make continuous improvements.
6. Be punctual, reliable and positive.
7. Enhance your ability to communicate clearly, concisely and persuasively.
8. Show initiative by taking on challenging projects.
9. Demonstrate flexibility and adaptability in the face of change.
10. Balance confidence and humility.

For more information on building your brand, check out Chapter 17 in my book, Lifelines for Leaders.